eCommerce SEO: Influencing Search Engines and Visitors
E-commerce facilitates interactions between businesses and customers utilizing online mediums. These actions can range from acquiring information about products or service to purchasing items that a customer receives.
The problem with many e-commerce websites is that they lack eCommerce SEO. They rank poorly in search engines for almost everything, which in turn allows savvy competitors to grab hold of potential customers.
Why is eCommerce SEO Important?
The easiest way to understand the need for eCommerce SEO is to examine the typical e-commerce website. IT may have a short description of a product, a few reviews, and information that pertains to the price of a particular product or service.
While these details may be enough for a purchase, it is seldom enough for search engines or customers whom are trying to acquire information about a particular item.
The Search Engine Side of E-Commerce
Search engines need more detailed content to help them understand what a given page is about. This makes it possible for pages to rank in search engine results, which in turn facilitates more visitors reaching a given e-commerce website.
These details can extend to other content located on a product’s page. Pictures and reviews often have a wealth of information, but search engines can only interpret basic things about what this content means. They cannot relay them to users in a way that successfully drives more search engine users to visit a website.
Understanding How Humans Use E-Commerce Sites
The other reason eCommerce SEO is so important revolves around the way users interact with e-commerce websites. They routinely search for information utilizing text, which means that the quickest way to ensure they can find what they need is through the use of descriptive product text and other text-based fields.
More descriptive text allows for users to compare details about a product with another product. This can help facilitate a purchasing decision that consists of one of two products that are on the same e-commerce website, which in turn means that purchases are that much more likely to benefit one website.
When the proper fields are implemented for humans to use, other features may be added. Things like product-to-product comparisons can help users cement their purchasing decision to a product, which in turn can help increase sales while decreasing the amount of refunds that occur.
The Goal of eCommerce SEO
While eCommerce SEO aims to directly influence how well e-commerce website perform in search engines, it needs to be understood that the ultimate goal of this SEO is to make websites more friendly towards users by offering a greater degree of information.
More information about a company’s products and services will allow for customers to make informed decisions, which in turn solidifies purchases from customers who may have second thoughts or would prefer another e-commerce source. This additional information can be the differentiating factor between two similar e-commerce websites.
By focusing on delivering the right information in the right form, e-commerce sites can increase their performance in search engines, drive more visitors to a website, and earn more customers. This facilitates growth, which in turn enables an e-commerce website to achieve its goals. It even works with WordPress!